Is there a future for Canada Post?

Canada Post

Is is not easy being a democratic socialist in an excessively capitalist culture, and it is doubly hard to maintain that identity while deeply embedded in the School of Business at St. Lawrence College. However, I have been heartened by the countless opportunities to apply my course work to my interests in federal politics and community development.

The most recent examples of this phenomenon are the advent of this blog and our most recent assignment in Marketing Research (MARK 19 for my fellow classmates).  I won’t belabor a discussion on the blog, other than to confirm that it owes its existence to the requirements of another course. I will also admit that starting a blog is something that I have been wanting to do for some time, so I am thankful to be given a not-so-gentle push in that direction.

As far as the marketing research project, it can be a challenge to agree on a topic when you are working with a group, but I will admit to being relentless in pushing my teammates towards the topic of Canada Post. What can I say? I am an expressive and passionate person and if my teammates did not have a better suggestion, I knew exactly what kind of research I wanted to do.

The reasons should be obvious: Canada Post has very much been in the news since the announcement on December 11 that the crown corporation would be cutting household delivery services. I have to admit that I am not objective on this topic, because I believe that the cutting of services and jobs is hurtful to the economy and displays a lack of governmental will to be responsible to Canadians. However, I will leave that aspect for another blog entry. The key point I want to make here is that I am not objective on the subject, so I will be counting on my teammates to help keep our research honest and objective.

Just the same, this will not be a political research project. We will be looking at Canada Post as a business as far as its past and future profitability. When any business – even a crown corporation – struggles, it is the purview of marketing analysts to try to either A/ Find out ‘Why?’, or B/ Hypothesize a direction for the company that will increase revenues and strengthen the brand.

The real marketing research will start after the submission of our proposals next Friday and I will be sure to post the final copy of our proposal here at Stepping Stones. In the meantime, I will leave you with some further reading on the topic, including an opinion article from the Queen’s Journal, and a CBC piece that lays out much of the history and facts regarding Canada Post.



2 thoughts on “Is there a future for Canada Post?

  1. teachingteacher February 1, 2014 / 12:41 pm

    Beautiful first post, Daniel. You’ve followed the checklist almost to a T. I’m looking forward to reading more from you. Are you going to be covering the historical perspective at some point? I look forward to reading next week’s post on the global industry for national postal services.


    • danieljbeals February 1, 2014 / 2:20 pm

      Thank you, Frank…I am still getting a handle on the blogging tools, but that will improve in time.

      I do plan on writing about the historical and industrial perspective next week, but I felt like I needed to grapple with the ideas of objectivity vs. research first. ~DJB


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